LinkedIn Spark 2022
Spark 2022 is LinkedIn’s premier sales event, a 60-minute interactive broadcast on LinkedIn Live. For the event, I was tasked with creating content on a variety of levels: the invitation copy, opening event messaging, interstitial entertainment, segment content development, and finally, writing the special guest keynote interview arc/questions.
Your moment won’t wait.
Dirty Data
LinkedIn requested a funny interstitial, focusing on how inaccurate, incomplete or inconsistent data can truly ruin your day. And so… “Dirty Data with Grandma” was born.
Utilize Data For Your Own Progression
Wrote the lyrics for a brief, catchy jingle highlighting LinkedIn’s “Sales Navigator” tool and the power of connection.
Keynote Interview
Wrote the event finale, which was a dynamic conversation with Ryan Reynolds. Constructed an interview arc for an engaging conversation about Ryan’s career, focusing in on the role relationships have played in his meteoric business rise.
(Interview unfortunately unavailable due to his contract)
