FDH Aero
One of the leaders in the aerospace supply industry was in need of a complete company rebrand. Working alongside the Vice President of Marketing, we set out to re-envision FDH Aero’s brand story internally and externally, to elevate the FDH Aero brand to its rightful place as an industry leader.
Copywriter
David Dossett Aberg
Brand Story
FDH Aero is one of the leading aerospace supply chain companies in the world, with a history steeped in quality and innovation. Although they’ve long been considered a premier supply chain partner across the globe, unfortunately, their brand and existing marketing materials failed to tell that story properly.
We set out to establish a clear identity and cohesive narrative to not only illustrate who FDH Aero truly is and the value they bring to the market place, but to amplify this story across the globe. When a company embarks on a brand overhaul like this, it’s just as important to dedicate as much time as you would spend on the customer story, to the story you shape for your employees and future candidates.
FDH is a company powered by its people. People are at the forefront of everything they do. So it’s only right their brand vision, mission, and values were developed around this core idea.
Designed to Deliver
Like all great company taglines, a successful tagline is something that sticks with you. As we developed and workshopped FDH’s tagline, we knew our touchstone had to be connected to the core of the business and ring authentically true as FDH Aero.
In a world where supply chains have been upended, a reliable supply chain partner has never been more paramount. You need someone to deliver when it matters most. That’s who FDH Aero is. Everything is done with purpose for speed, availability and reliability.
They are Designed to Deliver.
Copywriter
David Dossett Aberg
Internal & External Communications
Tasked with creating communications for internal and external purposes, including leadership team bios and new hire / promotion announcements. Below you will find a leadership bio for the new website, as well as an example of a PR release for a new executive hire that was shared with media outlets.
Copywriter
David Dossett Aberg